How To Organize A Product Launch

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Equip your team with the tools and tactics to execute a successful product launch.

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Hey marketers! My name is Whitney, and I’m a Product Marketing Specialist at CoSchedule. Welcome to our course on How to Organize a Product Launch. If you’re here - you probably have an upcoming product launch in the foreseeable future. I know firsthand how complex it is to put together a successful product launch. Through trial and error, we’ve really nailed down a solid process here at CoSchedule, and I’m excited to share some helpful tips and tricks that have yielded solid results for our team. Check out the overview of this course below, and if it sounds like a good fit - enroll!

In this course, we’ll cover how to:

  • Define goals and expectations for your launch
  • Identify your target audiences
  • Research
  • Write speaking points
  • Create your promotion plan
  • Measure the success of your launch
  • Beyond the launch - evergreen product marketing


Your Instructor


Whitney Deterding
Whitney Deterding

Whitney is a Product Marketing Strategist at CoSchedule. She develops product positioning and campaigns to promote CoSchedule's family of agile marketing products. Outside of work, she loves to travel with her husband and daughter, coach figure skating, and listen to podcasts.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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