Hey marketers! My name is Whitney, and I’m a Product Marketing Specialist at CoSchedule. Welcome to our course on How to Organize a Product Launch. If you’re here - you probably have an upcoming product launch in the foreseeable future. I know firsthand how complex it is to put together a successful product launch. Through trial and error, we’ve really nailed down a solid process here at CoSchedule, and I’m excited to share some helpful tips and tricks that have yielded solid results for our team. Check out the overview of this course below, and if it sounds like a good fit - enroll!
In this course, we’ll cover how to:
- Define goals and expectations for your launch
- Identify your target audiences
- Write speaking points
- Create your promotion plan
- Measure the success of your launch
- Beyond the launch - evergreen product marketing
Whitney is a Product Marketing Strategist at CoSchedule. She develops product positioning and campaigns to promote CoSchedule's family of agile marketing products. Outside of work, she loves to travel with her husband and daughter, coach figure skating, and listen to podcasts.
StartLesson One: Define Expectations With A Creative Brief
StartLesson Two: Identify Your Target Audience
StartLesson Three: Write Your Value Prop + Talking Points
StartLesson Four: Plan Your Product Launch
StartLesson Five: Measure The Success Of Your Product Launch
StartLesson Six: Beyond The Launch - The Importance of Evergreen Promotion